How to Best Integrate Conversation Intelligence with UX Research

Rashmeet Kanwal
February 12, 2021

As a UX designer, the most important thing you must be doing is thinking. Thinking about your creative ideas, about all that your teams discuss, about the conversations in the user and client interviews and that is not even the end. Being a UX designer is one of the most people centric jobs because what you deliver depends on what you hear and there is no room for missing information.

To empower your day to day efforts, Laxis is here to not only cover you with its powerful AI & NLP technology but also share what we have learnt over the years about the best practices to implement for being the best UX designer you aim & that your job demands you to be.

Let’s get started!


It all starts with a problem to solve or an improvement in the existing system. As a UX designer you are expected to combine aspects of research, marketing, product, design and engineering at this stage as you are discovering what you need to solve.

Scenario - The marketing analytics team identifies a high bounce rate from the offers page. As a UX designer, you will loop in people from different teams at the ‘discovery’ stage to set the goal of identifying where the problem lies. You goal to achieve the following from your first discovery interviews:

Laxis - Your Personal Assistant:

With so much information to register and work upon from the discovery interviews, imagine taking notes manually/ recording these sessions and writing notes later. After you have taken the notes, analysing- which is the most important task will start.

Laxis can eliminate all your extra burden by not only recording your calls online or offline and on any device of your choice but giving you the real time transcripts that will help you cut down hours of work and start analysing straight away.

The key to being successful is having a structure to your work. At this stage, you would ideally involve the design team and the UX researchers. The goal at this stage is:


Post the research has been completed, the following plan of action is executed:

  • Discuss the framework of the prototype with the designated design & research team
  • Hold a meeting with the key stakeholders along with your team to discuss the progress and share the framework of the prototype
  • Designate a timeframe for the prototype to be submitted
  • Gather a sample of users to try the prototype
Laxis - Your Personal Assistant:

Going beyond recording and real- time transcription, Laxis can help you generate meeting notes in a structured template that you can choose from our repository. In the beginning of the research stage when you share everything from the discovery interviews with your teams till you discuss with the key stakeholders, you can utilize Laxis for the interview notes to document the progress of work at each stage.

On top of that, you can utilize our feature of AI augmented editing to make small tweaks in the interview notes as you deem fit. We are here to empower your work with these features that can not only help you save time but also document progress and keep track of all conversations with less manual effort.


At this stage the whole purpose lies around testing your prototypes with a sample that can help you reach the conclusion of whether the initial problem you discovered is solved or not. This stage is also very crucial to understand if any final touches are needed before you make your new changes live for all users. The goal is the following:

Laxis - Your Personal Assistant:

One of the very beneficial features of Laxis that can be useful in this stage as well as in the research stage is the insight management feature. With this feature, you can set the keywords before the interviews which can be highlighted for your post survey analysis to make the process faster and efficient for you to track and act upon. Not just keywords, but this feature also enables you to highlight parts of the interview conversations that are important for analysing and reporting the success factors of the overall objective of the project.

The final stage of the project is to analyse the results of the surveys with the relevant teams and make changes based on the user interviews. Testing the prototype conceptually and with the sample users with all the features of Laxis will help you expedite the process and move smoothly into the design phase and execute to all of your user base for the successful completion of the problem at hand.

To conclude, as mentioned earlier Laxis is here to empower your experience as a UX designer while you work hard towards being consumer centric and making the experience of your users better. We understand that the human element of the process is crucial and our features will help enhance your work and efforts by saving your time, helping you be more efficient and take away your load from the administrative tasks so you can focus more on analysing and structuring your work.

We desire to help you further so here’s the link to our website where you can gather more information and contact us for a demo to collaborate with us.

Hope to see you back soon!