The Future of Multichannel Sales: Why AI Needs to Work Across Email, LinkedIn, and Phone

Team Laxis
May 22, 2025

In Sales, One Channel is No Longer Enough

Modern buyers don’t just live in one place — they check email between meetings, browse LinkedIn before bed, and answer phone calls when it’s urgent. The days of cold-calling your way to quota are long gone. Today’s sales environment is fragmented, fast-moving, and fiercely competitive.

That’s why leading teams are embracing multichannel outreach — and using AI to power it.

But here’s the catch: not all AI sales tools are built the same. Some just automate emails. Others dial numbers. Very few work across every channel seamlessly.

This is where the future of sales is heading — and it’s exactly what Laxis is built for.

Why Multichannel Outreach Works Better Than Single-Channel

Let’s break it down:

  • Email
    • Response Rate: ~8–12% (cold outreach)
    • Key Strength: Personalization, links, trackability
  • LinkedIn
    • Response Rate: ~15–25% (connection messages)
    • Key Strength: Professional context, social proof
  • Phone
    • Response Rate: ~5–10% (cold calls)
    • Key Strength: Urgency, immediacy, human touch


When you combine all three, you’re not just doubling your chances — you’re creating compound engagement. A prospect who sees your name in their inbox, hears your voice, and recognizes your face on LinkedIn is far more likely to respond.

But doing all this manually? Exhausting. Unscalable. Error-prone.

That’s why sales teams are turning to AI agents that work across all channels — and operate like human SDRs on autopilot.

The Problem: Most AI Tools Are Still Channel-Specific

You’ve probably seen tools that claim to be “AI-powered” but only work with:

  • Just email sequences
  • Only LinkedIn automation
  • Or only power dialers

But your prospects don’t limit themselves to one channel. So why should your AI?

What sales teams need now is a truly multichannel AI SDR — one that can:

✅ Personalize outreach across email, phone, and LinkedIn
✅ Adapt to prospect behavior in real-time
✅ Log everything in your CRM (HubSpot, Salesforce, etc.)
✅ Schedule meetings directly
✅ Stay compliant with outreach rules across platforms

That’s exactly what Laxis delivers.

Introducing Laxis: The First Truly Omnichannel AI Sales Platform

Laxis is more than just a meeting assistant or dialer. It’s an AI-powered digital sales team that can:

1. Send Smart Emails

Crafts personalized emails based on role, intent, and buyer signals — not just static sequences.

2. Engage on LinkedIn

Connects, messages, and follows up on LinkedIn with context-aware messages that sound human.

3. Make Intelligent Phone Calls

Uses our AI Phone Dialer to prioritize warm leads, leave smart voicemails, and escalate high-interest prospects.

4. Syncs With Your CRM Automatically

Every touchpoint is logged. You stay organized, your team stays aligned, and your reporting gets sharper.

5. Books Qualified Meetings

All roads lead to pipeline. Laxis books demos with high-fit leads, without burning out your team.

Multichannel AI is the Future — and the Future is Now

According to McKinsey, B2B buyers now use ten or more channels to interact with suppliers — double the number from just five years ago. If your sales process doesn’t match that complexity, you’re getting left behind.

The good news? With tools like Laxis, it’s easier than ever to scale multichannel sales — without hiring an army of SDRs.

Final Thought: Your AI SDR Should Act Like a Human — Everywhere

The best sales reps are persistent but not pushy. They show up across email, LinkedIn, and calls with value, consistency, and timing.

That’s what Laxis brings to the table.
A multichannel AI SDR that acts like a top-performing human — at scale.

Ready to supercharge your sales pipeline with multichannel AI?
Book a demo with Laxis and meet the future of outbound.

Copyright © Laxis, Inc. 2025